AI chatbots in e-commerce: Advantages, examples, tips

Best conversational commerce examples from retailers

This ingenious system, brought to life by Yellow.ai’s AI automation, allows commuters to engage with the multilingual Bot. With just a conversation, tickets are secured, streamlining the commuter experience and setting Namma Metro  several notches above the rest. Asian Paints identified an opportunity to streamline its distributor support system, aiming for efficiency and reach. Partnering with Yellow.ai, they launched an on-demand service bot, fine-tuned to respond to distributor inquiries in multiple languages across India.

All the recommendations are synced up with Levi’s real time inventory, which avoids cart abandonment at the checkout stage due to items being out of stock. Throwing in phrases like ‘oh my bolts’ alongside gifs of the bot at work, it is highly engaging and conversational. It’s elements like this that really make it stand out from the crowd. If the user fails to complete the process, they’re retargeted within 24 hours with a friendly Facebook message asking if they need more help. It starts by segmenting the user into categories, including region, age and interests of the giftee, as well as budget.

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A chatbot refers to customer service software driven by artificial intelligence. The bot uses machine learning to simulate human conversation, allowing you to be available to customers 24/7 without adding extra staff members. You can program a chatbot to provide basic answers to frequently asked questions (FAQs) or get one that uses machine learning for more in-depth client interactions.

Whether you like it or not, chatbots and virtual assistants are the future of marketing and customer support, and that means they may present new opportunities for your business also. Integrating chatbots on social messaging channels like Twitter Direct Messages, Instagram Direct Messages, WhatsApp and Messenger allows brands to connect with customers online in a quick way. Using these familiar channels also makes your brand more accessible to audiences who will never reach out via email or phone.

H&M’s Virtual Personal Stylist

Best Buy, an electronics retailer, offers an SMS customer support bot. A user simply navigates to its website, gets the relevant phone number, and sends an SMS message with their question. Additionally, when chatbots are working effectively, businesses save money.

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